|
KMID : 1011620100260040458
|
|
Korean Journal of Food and Cookey Science
2010 Volume.26 No. 4 p.458 ~ p.468
|
|
|
Preferences and Product Development Opinions of Koreans and Non-Koreans Regarding Commercialization of Korean Foods
|
|
장혜자:Chang Hye-Ja
최보람:Choi Bo-Ram/이나영:Yi Na-Young/박보석:Park Bo-Seock/김희선:Kim Hee-Sun
|
|
|
Abstract
|
|
|
|
The purpose of this study was to assess Korean and non-Korean customers’ preferences with regards to Korean foods as well as their opinions concerning the commercialization of Korean foods. The subjects consisted of 268 Koreans and 217 non-Koreans in Seoul, Gyeonggi and Daejeon, Korea and in Texas in the United States. The respondents were asked to assess their preferences regarding 22 Korean food items using a 5-point scale (1: strongly dislike - 5: strongly like). Excluding responses with significant missing data, there were 485 usable responses. Data were analyzed using SPSS Windows (ver. 14.0) for descriptive analysis and t-test. Korean customers’ perception and preferences regarding Korean foods were significantly higher than those of non-Korean customers (p＜0.001). Among the 22 Korean food items, Galbi-gui (4.32) was chosen to be Koreans’ favorite menu, whereas Bulgogi (4.25) was most preferred by non-Koreans. Patjuk was the least preferred by Koreans (3.37) and non-Koreans (3.18) alike. Regarding convenience food product equivalents of the 22 Korean foods, Koreans thought Bibimbap to be the bestseller while non-Koreans thought that Bulgogi was the most sold product. Korean and non-Korean mostly wanted to purchase Bibimbap and Bulgogi respectively, if Korean foods are commercialized as a convenience food. Koreans (44.4%) and non-Koreans (66.8%) reported “taste” as the most important factor when choosing a convenience food. Koreans chose “salty taste” (26.9%) and “simple cooking method” (23.1%), whereas non-Koreans chose “nutrition” (23.5%) and “hot taste” (21.2%) as aspects that require improvement in order to commercialize Korean foods.
|
|
|
KEYWORD
|
|
|
Korean, non-Korean, commercialization of Korean foods, preference, convenience foods, opinion
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
|